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Managing Brand Equity - David A Aaker - Bok - Bokus

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1. Brand name products—Valuation—United States—Management. 2. Intangible property—Valuation—United States—Management. I. Title. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The author opens each chapter with an historical analysis of either the success or failure of a particular company's attempt at building brand equity: … Managing brand equity by David A. Aaker, 1991, Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International edition, in English Managing Brand Equity: Capitalizing on the Value of a Brand Name Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Managing Brand Equity: Capitalizing on the Value of a Brand Name – David A. Aaker QUERO COMPRAR AGORA The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.

Aaker managing brand equity

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as … MANAGING BRAND EQUITY 25 Second, a strong brand has the resiliency to endxire crisis Aaker and Keller (1988) examine the effects of these and re- lated factors on possible brand extensions. Brand equity can be diluted by category extensions. Prod- uct failure can injure the reputation of the parent brand. 1991-01-01 David Aaker is one of the marketing scholars who played a significant role in popularizing the brand equity concept through one of his book known as “Managing Brand Equity” that was published in 1991. Aaker went ahead to develop one of the most popular brand equity models called David Aaker’s Brand Equity Model (Aaker Model). Aaker, David A. Managing brand equity: capitalizing on the value of a brand name / David A. Aaker. p.

y tiene ISBN 9780029001011. El libro fue publicado por  Strategic Market Management, 7th Edition.

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Parole e frasi comuni. advantage advertising affect approach asked assets associations attempted attributes awareness basis become beer benefit better brand associations brand equity brand extensions brand loyalty brand name buyers campaign Chapter competitive competitors concept 2017-12-06 In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

Aaker managing brand equity

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356 sidor. Mer om ISBN 9780471484264. STRATEGIC MARKET MANAGEMENT. av Aaker, David A. Häftad bok. John Wiley & Sons Inc., New York. Femte uppl. 1998.

Aaker managing brand equity

cm. Includes bibliographical references and index. ISBN 0-02-900101-3 . eISBN-13: 978-1-4391-8838-5 . 1. Brand name products—Valuation—United States—Management. 2.
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5 brand management, but it has traditionally been looked upon with a degree of​  av J Holmgren · Citerat av 1 — Abstract. Title: Brand Personality and Brand Equity in the fashion industry – A comparison between Vidare har Aaker (1992) tagit fram en modell där han delat in Brand Equity i fem olika effect", Journal of Product & Brand Management, vol. LIBRIS sökning: Brand relations management : Aaker, David A. (författare); Managing brand equity : capitalizing on the value of a brand name / David A. av E Gustafsson · 2015 — Department: School of Management, Blekinge Institute of Technology. Course: Aaker (1992) utvecklade brand equity-modellen som återfinns i figur 2.1.

Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York. has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty?
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"Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business Research, Elsevier, vol. 29(3), pages 247-248, March. Handle: RePEc:eee:jbrese:v:29:y:1994:i:3:p:247-248 Managing the most important assets: Brand equity David A. Aaker (Professor of Marketing Strategy at the University of California at Berkeley) Planning Review The Roadmap for Building & Managing Brand Equity. Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, they can follow this roadmap to build and manage that potential value. Brand Loyalty In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York.

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has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition. AUTHORS: Wen Li, Tian’e Fu, Ziying Huang Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

Brand Associations 5. Other proprietary assets Aaker identities brand equity as the set of brand assets and liabilities linked to the brand - its name and symbols that add value to, or subtract value from, a These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty.